Digital Content Creation for Campaigns

This course enables participants to create short digital films, based on factual content, appropriate for specific audiences and platforms to meet clear objectives. It will focus on developing project management and strategic skills as well as the practical film production techniques necessary to develop and fulfil a brief.

Applications open on the 7th of April and should be made via our online application form by the deadline of the 7th of June.


About the course

The course will involve 28 hours of digital production lectures, workshops & seminars. In addition you would be expected to undertake 172 hours of individual and directed study, which could include interaction with peers, group learning, discussions, case studies and the completion of your assignments.

Week 1 (week beginning 21st June 2021): Participants will spend an intensive week at QMU’s Edinburgh based campus developing skills needed to produce and edit a short film, as well as developing a critical insight into framing and news values. Participants will film, edit and present a short ‘mock news’ story.

Week 2: (week beginning. 28th June 2021) Participants work on their own factual film with support and supervision available.

Week 3 (week beginning 5th July 2021): Two days practical teaching will focus on developing promotional, educational or documentary films and developing a client brief.  Additional teaching will focus on the social and ethical implications of film on digital platforms and the use of critical reflection.

Week 4 and 5 (week beginning 12th July 2021): Participants produce their second assessed film and a critical reflection.

Face to face teaching will depend on current public health restrictions at the time and if necessary teaching will be moved to an online or blended format.

Entry requirements

There are no formal entry requirements. Applicants will be asked to provide a supporting statement, list of qualifications and document relevant professional experience. If you are applying for the Scottish Government funded fee waiver please make that clear in your personal statement. A suitable reference is also required.

Key details

Outcomes: 20 credits at SCQF level 11 (News-based Media Content Creation)

Start Date, Delivery Pattern and Duration: 

The course will last for 5 weeks with teaching in Edinburgh taking place 21st – 25th June, 5th – 6th July

Location/Delivery: Queen Margaret University

Course Tutors: Walid Salhab, Emma Wood, Andrew Rooke

Assessment: Production of 2 short factual digital films (70%) Reflective elements of 2,000 words (30%).

Application process: Applications should be made via our online application form by the deadline of the 7th of June.


Fees for Home/EU/RUK students for 2020/21 entry: £735

Payment can be made by card to QMU's Finance Office on tel: 0131 474 0000 (state the course details). Alternatively, you can ask them for bank transfer details - please quote your full name, the name of the course and year of study for reference if paying by this method

Fee waiver:

Thanks to support from the Scottish Government’s National Transitions Training Fund we are able to offer free places on this course to:

  • anyone aged 25 or over who is unemployed, at risk of redundancy, on furlough, or flexible furlough
  • anyone who is self-employed whose work has been negatively impacted by Covid-19
  • anyone working for a charity or social enterprise whose operations have been negatively impacted by Covid-19
  • any recent university graduate without graduate level employment 

Please indicate that you wish to be considered for one of these spaces in your application.

Further information

For further information, including application process, please contact: Emma Wood, ewood@qmu.ac.uk

Academic Disabled Student Co-ordinator: Fenella Hodgson, fhodgson@qmu.ac.uk

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